One journalist said to me “If you don’t have a wall between editorial and advertising you have nothing”. But maybe the money could go to better use. Vice’s numbers appear perfect because Shane is a con man and Vice is a black hole.ĭepending on your perspective on: corporations, the usefulness of advertising, and your frequency of suicidal ideation dumping money into this shitpile might actually be a good thing. They CLAIM to have exactly what advertisers want: 200 million millennial dummies. I can see, before reading all this, how giving money to Vice would seem like a good idea. Shane Smith as Jim Jones via: Hollywood Reporter. Shane even admits to laughing his way to the bank. Shane described Vice as re-applying lipstick to a pig every year until it finally got big.
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